“The good old days?” (idea copied from 1968D, 0.34, but with different actors and voiceover)
“Men were the masters” (idea copied from 1968D, 1.42)
“It used to be lady, you had no rights” (idea copied from 1968D, 2.34)
“You’ll have to make do with my mink” appears to be an Aussie original.
The first three are examples of where USA professionals make the copies look rather amateurish. The male Aussie narrator tries to copy the style of the USA narrator (a nasally sort of twang), but comes across as inferior. The same goes for the Aussie female narrator who sounds like she has a plum in her cheeks. Still good though.
The audio has occasional dropouts, and though the video is 720 x 480, overall it appears to be inferior in quality to 1968D (which is only 352 x 240).
If you want to see the Aussie copies, download this collection. But 1968D is a superior collection with a wider variety of ads and a more polished presentation.
December 25, 2011 Subject:
A rare example of Australian cinema advertising
This compile is of Australian-produced cinema commercials (with a TV version tacked on the end), as denoted by their being in colour - Australia didn't get full-time colour TV until 1975.
It's quite rare to find Aussie advertising content of this period on the 'Net - very glad to have come across these items!
January 2, 2011 Subject:
Liberation in order to put on mascara?
Am I missing something with all the mascara application? Is that what the Suffragettes were fighting for? I Agree with the other comment here. The ads exploit a legitimate social movement, just like almost all advertising. Great example of how far we haven't come yet!
November 9, 2010 Subject:
Smoking's not a habit I would encourage, but I do quite like these ads, as much as they're appealing to the women's rights movements for their own gain. Advertising was nice was back when. :)
September 14, 2010 Subject:
Absolutely brilliant. Advertising like this makes me want to smoke an entire carton. :-D
October 29, 2009 Subject:
Virginia slims was just piggy backing on a legitimate social cause - women's rights and equality. Still a popular advertising gambit. Beware the current "greening" of advertising.
August 12, 2009 Subject:
It is amazing I grew up watching some of these ads and now in shock to remember just how stupid they were to begin with.
July 4, 2009 Subject:
very good videos